Johnny Seven OMA - finishing knitted sweater - China Womens Cashmere Sweaters

in Gun

Functions

All of the firing mechanisms are attached to the main rifle assembly - the pistol inserts from the bottom to provide the rifle grip (the pistol also holds caps for authentic firing sounds). The "Rifle" function shot 12 white bullets one at a time via a bolt action spring mechanism through the silver barrel. Three different "rockets" (The green Anti Tank, Anti Bunker and the red Armour Piercing fired via spring-action on the main barrel. The Grenade Launcher was on top of the gun. Johnny Seven also featured a bipod that provided stability for the various rockets and grenade. The stock could be removed to shorten the weapon while in the "Tommy Gun" mode. The toy when fully assembled was over three feet long and weighed about 4 pounds.

Grenade launcher

A grenade launcher is located on top of the main body, above the pistol grip. The launcher extends upwards, and the spring loaded grenade is launched by depressing a button on the side of the rifle.

Anti-tank rocket

The red "Armour Piercing" missile is fired from a launcher located on the right of the body of the gun. The firing button is placed underneath the launcher.

Armour-piercing shell / Anti-bunker missile

The two large green shells were fired from the front of the rifle directly above the Rifle barrel. The firing button is on the left side of the rifle.

Repeating rifle

12 white bullets are fired from a fixed magazine on the rifle. The bullets are fed into the chamber by a spring loaded bolt, one at a time.

Tommy gun

Pull the lever back towards the stock, press the release button and you get a "rat-a-tat" machine gun noise.

Automatic pistol

The cap firing pistol could be removed from the gun.

Bipod

A twin legged folding stand that could be retracted up into the main gun body

Accessories

Topper also marketed an additional spare amumunition pack (for the those lost bullets and missles) that comprised a complete set of 4 Grenade/missiles and 12 bullets. Additional toy accessories were marketed under the "Johnny Seven" banner including a helmet and walkie-talkies. Deluxe Reading used the Topper Toys brand to add a modern flair to their new product lines. Deluxe Reading was famous for creating huge package playsets that could be seen by children when viewing the top, unusable shelf in grocery store chains. By creating large, colorful boxes, the space could be used to market to the children that always accompanied parents while food shopping. An unusual marketing "trick" that worked well for Deluxe Reading and later copycat toy companies such as Remco. The "Johnny Seven" box came in two variations - one a standard box showing a boy looking through the sights of the gun, and the second (Rare now for collectors) showed a "Battle field" scenario behind the mounted gun with a see through plastic lid. The Johnny Seven gun was manufactured in four countries, and in order of rarity for collectors purposes, they were Australia, the UK, Canada (in a two language box) and the US version.

Deluxe Reading

Main article: Deluxe Reading

Deluxe Reading produced many memorable toys including the Johnny Lightning cars (similar to Mattel's Hot Wheels), the Crime-Buster Gun (similar to the O.M.A only geared towards kids play-acting cops and robbers), the Operation X-500 Space Base and others.

In Popular Culture

The toy was mentioned by Myron Larabee in the 1996 holiday comedy film Jingle All The Way. It was mentioned again as the Turbo Man was the best toy since the O.M.A.

Featured on Law and Order: Criminal Intent. Detective Robert Goren finds one in a toy store, and demonstrates all 7 firing modes (Episode: Law & Order: Criminal Intent: Collective) June 2006

References

^ Welcome

^ Johnny Seven OMA - Pop-Cult.Com

^ (according to sales reports provided by two industry magazines of that year, Playthings and Toys & Novelties)

^ eBay Guides - A Topper Toys Johnny Seven One Man Army Tutorial

^ Johnny Seven O.M.A

External links

Johnny Seven Video

Categories: Toy weapons | Toys of the 1960s | 1964 introductions

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This article was published on 2011/04/14